Knowledge & Stories
Making a ripple that doesn’t simply dissipate in a sea of corporate videos isn’t always easy. You’re not just competing with other businesses in your field; you’re also up against smartphones, web content and hordes of other distractions that vie for your audience’s undivided attention. In short, the quality of your corporate video production determines the level of public engagement you enjoy.
Once considered a mere repository for the world’s cat videos and beauty tips, YouTube’s modern incarnation has become an ideal platform for business promotion. Sharing videos increases your brand’s footprint, connects you with consumers and drives web traffic.
Of course, creating sustained engagement requires careful planning. In addition to avoiding negative publicity, you have to choose an approach that improves your marketing ROI. Try some of the following concept ideas and YouTube video samples for inspiration.
The blogosphere has been banging it into our heads for years. Content is King. But what about Content Localization?
Globally, Youtube receives over 1 billion visitors a day. Snapchat and Facebook account for 14 Billion video views a day. And it’s predicted that by 2019, 80% of all global internet traffic will be video. With such huge volumes of content being put in front of massive global audiences its naive to think that your locally focused video will appeal to a global audience. Here are 5 stats to help you understand the importance of content localization.
A company can expand its client base significantly by branching out and marketing in foreign countries. However, global marketing presents a great many challenges when it comes to accommodating the cultural, linguistic, social, and legal differences between countries. These challenges must be overcome by content localization efforts.
As of late 2015 it is estimated that 500 hours of video are uploaded to Youtube every minute. Snapchat and Facebook revealed that combined they account for 14 Billion video views every day. And if those numbers don’t seem crazy enough, it’s said that by 2019, 80% of all internet traffic will be video. Online video is growing like crazy all around the world, and with this growth comes new challenges for brands and marketers as they work online video into their marketing plans. One of these challenges is video localization.